Advertising
APESEG

To combat low insurance penetration in Peru, a trade union campaign, with an independent brand, has a humorous, everyday, and provocative tone: "Tell Me You Have Insurance..." The campaign, launched with a small but bold budget, achieved surprising results: +19% in Familiarity, +36.3% in Favorability, +55.5% in Trust, and +66.7% in Support, according to Ipsos.
With Strategy and Creativity you can move even the most difficult categories.