Rebranding
ORDEN HOSPITALARIA

The Orden Hospitalaria de San Juan de Dios is nearly 500 years old and has 500 healthcare centers on five continents. The new brand, ORDEN HOSPITALARIA, will begin to unify and update the brand's identity in Latin America. The project included strategy, naming, graphic identity, facade design, wayfinding system, uniforms, websites, and social media. The new purpose: We transform pain and suffering into an experience of love and dignity.